Location intelligence tools help QSRs offer better customer service and deliver greater efficiencies in terms of loyalty programs, promotions, and more by analyzing geographical business data.
How is location analytics helping fast-food chains
1) Improve targeting and marketing campaigns
With the help of location intelligence software, QSR marketers can improve their targeting to increase footfall in their restaurants. They learn key insights about the type of customers visiting to provide a better overview based on their behavioral and demographic data. Several popular QSRs are already leveraging location-based targeting.
2) Enhance customer experience
3) Garner competitive intelligence
4) Better loyalty management
5) Restaurant site selection
With a massive increase in online food deliveries, QSRs and cloud kitchens need to ensure they have their outlets operating from a location that has a significant amount of potential customers. Select site locations based on the geographic locations of your most profitable customers, the proximity of competing stores, etc.