India’s food delivery volumes have seen a significant increase since the beginning of 2020 due to the COVID-19 pandemic. Food aggregators like Swiggy and Zomato recorded a substantial growth owing to strict nationwide lockdown restrictions and rising consumer preference to stay indoors for safety reasons.
Meanwhile, restaurants have been struggling to continue operations as dine-in services were restricted for a long time. This further escalated the need for restaurants to depend on third-party food delivery services.
Restaurants have been negotiating with food aggregators for months to reduce commissions on orders. Zomato and Swiggy typically charge between 15-25 percent of order value as a commission on an average. Moreover, they have been luring customers with hefty discounts and coupon codes to garner more orders.
Although food delivery is witnessing a surge, a large segment of consumers does not prefer ordering from third-party apps. High delivery charges, food quality concerns, and lack of customization are among the top reasons consumers are not willing to try food delivery apps.
“We have noticed a shift in consumers as they are gradually embracing brand loyalty by ordering directly from their favorite restaurant. Therefore, we decided to team up with Dista to launch an AI-enabled food delivery management platform to cement our relationship with customers further. The key is to leverage our customers’ trust and offer them better deals when they order directly from our restaurant, ” says Riyaaz Amlani, CEO and MD, Impresario Handmade Restaurants.
If you are a restaurant that wants to own your food delivery operations, reach out to us, and we will offer you a free demo.