About the role
The Content Marketing Executive will be responsible for designing and executing the content strategy. Your key responsibilities will be to increase web traffic and brand awareness while representing our company and its offerings through different forms of content.
Key responsibilities
Strategy
• Own and design digital content strategies across all online platforms including web, social, email, video, and more
• Own and publish monthly/quarterly content and social calendar
• Measuring content performance and analytics
• Implementing SEO best practices – on-site and offsite
• Knowing which platform various kinds of content are best suited to
• Designing and implementing creative marketing strategies to disseminate content for customers, partners and employees
Execution
• Author blog posts, presentations, web page copies, customer success stories, email campaign content, social, white papers, and video scripts
• Work with digital marketers to contribute to the inbound digital journey for Dista
• Craft email nurturing campaigns as well as sequences, with offers and CTAs that drive engagement and improve pipeline funnel conversion
Skills and Experience
• 3-5 years experience in content writing
• Mandatory: At least 2 years experience in a B2B software (services or product) company
• Creative writing: Ability to generate crisp messaging in different formats for product and brand alike
• Must have: Good verbal and written communication skills and good research skills
• Must have: Familiarity with integrated marketing using digital channels, SEO, and marketing tools
• Good to have : WordPress knowledge
• Certifications like HubSpot Content Marketing / Inbound marketing will be a plus!
• Must be an individual contributor with global perspective
What you get
• Chance to grow in a fast-growing low code/no code location intelligence product company that has 50+ customers globally
• Flexible work-environment with open culture
• Ample perks and benefits
Note: Selection process will require an assignment to be undertaken in the initial screening process.