What is tradezone management?
Tradezone management helps companies from various industries manage their expansion plans and make informed strategic business decisions. It helps them know about the favorable and unfavorable areas to start a new branch, outlet, or store.
Why is tradezone management necessary?
Dista’s tradezone management solution leverages AI technologies to detect patterns in vast volumes of data and interpret their meaning. Suppose you are running a quick service restaurant or a retail store. In that case, we can help you shortlist the best location for opening a new outlet or store by identifying high potential areas and levels of penetration.
Benefits of tradezone management software
- Companies and businesses can track market development, identify unserviced areas, and learn about the competition by leveraging tradezone management
- Better profiling of customers with a range of attributes like custom fields, and historical data
- Create geographical area definition based on the business requirements
- Order mapping to the defined store, outlet, or branch
- Qualification of leads or jobs based on the defined serviceable area
- Improve area coverage
Features of tradezone management software
1) Comparison of grids
Look out for serviceable and non-serviceable areas.
2) Heat maps of orders
Create geographical heat maps that represent areas of the high and low density of a parameter. For example, showing the number of food orders from a specific location.
3) Auto trade zone definition
Automatic creation of a grid from a central point based either on time or distance.
Tradezone management use cases
1) Relocation of bank or ATM branch
Uncover new locations to relocate existing banks or ATMs to improve penetration, tap new audiences, improve service, etc.
2) Define delivery grid for QSRs
Define a delivery grid based on coverage (travel time) with variables like time of day, location, real-time traffic, road deviations, and more.
3) Identify markets with competition
Create a geographical heatmap to identify markets where there is the least amount of competition or severe competition. Leverage data like customer demographics, traffic conditions in the delivery areas, number of deliveries planned for other stores, delivery staff availability, and more to make business expansion decisions.